Role: Project Manager, Creative Director
Timeline: Dec 2024 - May 2025
Project Type: Web Design, Graphic Design, Branding

Overview:
Limbus Shakai is a narrative-driven organization focused on immersive worldbuilding and East Asian aesthetics. I led the full-cycle development of its website and visual identity, coordinating design, development, and content to deliver a cohesive, engaging digital experience. The project spanned initial creative discovery through website launch, and upcoming merchandise launch.

Key Responsibilities:

• Defined project scope, timeline, and deliverables across web and graphic design phases

• Conducted creative brief sessions and competitive analysis to establish brand tone and visual direction

• Directed brand asset creation including logo, typography, social media templates, and style guide

Deliverables:

• Visual brand identity package (logos, color palette, fonts)

• Graphics for group merchandise and setup of Print on Demand (POD) service

• Social and promotional graphic templates for cross-platform use

• Digital asset repository and internal hand-off documentation

Results:

• Received positive feedback from organization and LARP community